hi! hello! is a boutique PR firm at the intersection of entertainment, brand and culture.

We specialize in bold, strategic storytelling that elevates artists, innovators, creative companies and public figures.

Select Press Highlights from Previous Roles:

New Yorker article titled "Gesaffelstein’s Dance Music Punctures the Coachella Bubble" by Carrie Battan, featuring a split illustration of a person's face in black, white, and red.
NPR Tiny Desk Concert promotional image featuring a musician playing the piano in a cluttered background, with text about Fred again.. performing.
Nylon magazine cover featuring a music issue theme with the band HAIM. The cover includes text like 'Rock This Way!' and mentions artists such as Rita Ora, Lily Allen, Ellie Goulding, and Lykke Li. The image is black and white with pink accents for t
Cover of Vogue featuring an article about Léon, a Swedish musician, with her black and white photo in the foreground. The headline reads "Léon, Sweden’s Next Big Thing, Is Ready for Her Album to Drop."
Forbes magazine cover showcasing "30 Under 30" issue with two men in suits, highlighting innovators in various industries, labeled "600 Innovators in 20 Industries Revolutionizing the World Forever."
Rolling Stone cover featuring a feature about Ava Max and her album "Diamonds & Dancefloors." Includes an image of Ava Max sitting indoors, titled "Ava Max at home in California, January 2022."
New York Times article titled "How Fred Again.. Turns Digital Bricolage Into Dance-Floor Weepers," featuring a city street scene with a crowd.
Cosmopolitan magazine cover featuring a young man smiling, with a collage of luxury items like a crown, champagne, and diamonds, alongside the text 'expensive taste test.'
A poster image of a video interview featuring Nardwuar vs. Fred Again. It includes a cartoon logo of Nardwuar, the title "Video Interviews," and a thumbnail showing two people standing together, with records in the background. The colors are vibrant
Pitchfork review of Madeon's album "Adventure" with a score of 7.8 and album cover art.
Magazine cover featuring a close-up of a person with blonde hair and a confident expression, wearing hoop earrings. The headline reads: 'MAY-A Lets Everything Go in Swing of Things' by Trey Alston, dated 20 May 2021. The magazine name 'PAPER' is at t
Two men sitting at a table with items including glue and a patterned bag, featured on a GQ article titled "10 Things The Chainsmokers Can't Live Without."
T Magazine cover featuring four women, with "Voice", "Passion", "Taste", "Identity", "Style", "Creativity", "Influence", "Ten Years of T Magazine" text on the side.
Entertainment Weekly article about DJ Dillon Francis discussing his new record, published by Madison Vain on October 20, 2014.
A promotional image for the Teen Choice 2018 featuring a performance by Foster the People, with the FOX logo at the bottom.
Two men posing against a teal background with 'SNL' in the center.
Person with long red hair, wearing sunglasses and a white top, standing in front of a yellow background. Text reads "GENIUS" and "AVA MAX."
A musical performance on Jimmy Kimmel Live featuring the band Vance Joy. Four band members are on stage with instruments, including guitars and a microphone, under warm stage lighting.
Cover of DJ Mag featuring a close-up of Madeon with articles about DJs and electronic music topics.
Rolling Stone magazine cover featuring an article about Fred Again's first stadium show, with an image of the performer on stage surrounded by a large audience.
Three people standing in a partially opened door, labeled "Wallows," smiling at the camera. TikTok interface elements are visible, showing engagement metrics and a caption mentioning surprise, Wallows, Brooklyn, Bushwick, and SNL.
Fader magazine article about Madeon, an EDM musician, featuring an image of him standing in a modern space with large windows. Article by Larry Fitzmaurice, photography by Landon Speers, dated April 8, 2015.
Magazine cover from The Verge featuring an article about Gesaffelstein's Coachella set using the world's blackest black, with a silhouette image of a performer on stage.
The New York Times article featuring OMI with headline "OMI Soars With ‘Cheerleader’ Remix and Aims to Keep Riding High." Image shows OMI standing in front of a bright yellow background, wearing a blue patterned shirt.

ABOUT US

Kelly McWilliam, Founder

Kelly is a veteran PR and communications strategist known for building game-changing media campaigns for some of music and entertainment’s most influential voices. Over her career, she’s helped drive GRAMMY® wins, multi-Platinum milestones, and global cultural moments for artists including: Fred again.. | The Chainsmokers | Ava Max | Twisters: The Album | Wallows | Sia | blink-182 | Gessafelstein | HAIM | Foster the People | Swedish House Mafia | and many more.
 

She has secured placements everywhere from Rolling Stone, Vogue, and The New York Times to viral creators like Nardwuar and Caleb Simpson, with bookings across SNL, The Tonight Show, Tiny Desk, and more. She bridges traditional press with digital storytelling to shape narratives that resonate across music, fashion, business, and culture.

Kelly also creates strategic communications for clients beyond music, working with entrepreneurs, brands, executives and creative companies.

Formerly a Vice President at Columbia Records and Atlantic Records, Kelly now represents artists, executives, and entrepreneurs with bold, culture-driven strategies.

WHAT WE DO

Strategic PR campaigns for:

  • Album & Single Releases

  • Tours

  • Artist Brand Building

  • Executive Visibility

  • Speaking Opportunities

  • Lifestyle Storytelling

  • Product Launches

  • Tech & Creative Companies

  • and more

Crumpled beige paper texture
Audience raising hands at a concert with stage lighting and film strip border.
Silhouette of a person singing into a microphone on stage with warm orange lighting and a film strip border.
Empty concert stage with microphones, instruments, and equipment under bright stage lights.
Black and white photo of a crowd with raised hands at a concert or event.
Abstract image with shades of purple and white gradient
A speaker holding a microphone sitting on a stool, with a presentation slide about AI and automation in the background.
A person holding a microphone and a paper on stage with bright lights.
Geometric abstract design with intersecting white lines on a black background, forming a grid pattern with curved elements and a central white space.
Man in suit on red carpet surrounded by photographers and reporters with cameras and microphones.
Two people recording a podcast, one smiling while wearing headphones and speaking into a microphone, black and white photo.
Close-up of red textured fabric
Fashion show runway with models and audience
Fashion show runway with models in various outfits, audience watching.
Person in a pink suit and black sneakers posing in a colorful room with vertical rainbow stripes.
Brown wrinkled vintage paper with torn edges
Elegant bathroom with freestanding bathtub, wooden vanity with sink, round mirrors, plants, and cozy decor in natural tones.
A smartphone displaying a skincare advertisement with a woman using a facial roller. The text 'THE NATURAL' and 'INDULGE IN A BETTER LIFESTYLE' is visible. The phone is placed on a marble surface next to a textured stone.
Hands holding a makeup sponge and brush, surrounded by various makeup items on a pink background.
A crumpled piece of brown paper with a textured, rough surface.
Smiling woman in purple sportswear holding a large black container against an orange background, flexing her arm.
Woman practicing yoga outdoors, surrounded by greenery and palm trees, wearing a sports bra and leggings.