ABOUT US

Kelly McWilliam, Founder

Kelly is a veteran PR and communications strategist known for building game-changing media campaigns for some of music and entertainment’s most influential voices. Over her career, she’s helped drive GRAMMY® wins, multi-Platinum milestones, and global cultural moments for artists including: Fred again.. | The Chainsmokers | Ava Max | Twisters: The Album | Wallows | Sia | blink-182 | Gessafelstein | HAIM | Foster the People | Swedish House Mafia | and many more.
 

She has secured placements everywhere from Rolling Stone, Vogue, and The New York Times to viral creators like Nardwuar and Caleb Simpson, with bookings across SNL, The Tonight Show, Tiny Desk, and more. She bridges traditional press with digital storytelling to shape narratives that resonate across music, fashion, business, and culture.

Kelly also creates strategic communications for clients beyond music, working with entrepreneurs, brands, executives and creative companies.

Formerly a Vice President at Columbia Records and Atlantic Records, Kelly now represents artists, executives, and entrepreneurs with bold, culture-driven strategies.

Select Press Highlights from Previous Roles:

New Yorker article titled "Gesaffelstein’s Dance Music Punctures the Coachella Bubble" by Carrie Battan, featuring a split illustration of a person's face in black, white, and red.
NPR Tiny Desk Concert promotional image featuring a musician playing the piano in a cluttered background, with text about Fred again.. performing.
Nylon magazine cover featuring a music issue theme with the band HAIM. The cover includes text like 'Rock This Way!' and mentions artists such as Rita Ora, Lily Allen, Ellie Goulding, and Lykke Li. The image is black and white with pink accents for t
Cover of Vogue featuring an article about Léon, a Swedish musician, with her black and white photo in the foreground. The headline reads "Léon, Sweden’s Next Big Thing, Is Ready for Her Album to Drop."
Pitchfork review of Madeon's album "Adventure" with a score of 7.8 and album cover art.
A poster image of a video interview featuring Nardwuar vs. Fred Again. It includes a cartoon logo of Nardwuar, the title "Video Interviews," and a thumbnail showing two people standing together, with records in the background. The colors are vibrant
New York Times article titled "How Fred Again.. Turns Digital Bricolage Into Dance-Floor Weepers," featuring a city street scene with a crowd.
Cosmopolitan magazine cover featuring a young man smiling, with a collage of luxury items like a crown, champagne, and diamonds, alongside the text 'expensive taste test.'
Magazine cover featuring a close-up of a person with blonde hair and a confident expression, wearing hoop earrings. The headline reads: 'MAY-A Lets Everything Go in Swing of Things' by Trey Alston, dated 20 May 2021. The magazine name 'PAPER' is at t
Forbes magazine cover showcasing "30 Under 30" issue with two men in suits, highlighting innovators in various industries, labeled "600 Innovators in 20 Industries Revolutionizing the World Forever."
Two men sitting at a table with items including glue and a patterned bag, featured on a GQ article titled "10 Things The Chainsmokers Can't Live Without."
T Magazine cover featuring four women, with "Voice", "Passion", "Taste", "Identity", "Style", "Creativity", "Influence", "Ten Years of T Magazine" text on the side.
Entertainment Weekly article about DJ Dillon Francis discussing his new record, published by Madison Vain on October 20, 2014.
A promotional image for the Teen Choice 2018 featuring a performance by Foster the People, with the FOX logo at the bottom.
Person with long red hair, wearing sunglasses and a white top, standing in front of a yellow background. Text reads "GENIUS" and "AVA MAX."
Two men posing against a teal background with 'SNL' in the center.
A musical performance on Jimmy Kimmel Live featuring the band Vance Joy. Four band members are on stage with instruments, including guitars and a microphone, under warm stage lighting.
Cover of DJ Mag featuring a close-up of Madeon with articles about DJs and electronic music topics.
Three people standing in a partially opened door, labeled "Wallows," smiling at the camera. TikTok interface elements are visible, showing engagement metrics and a caption mentioning surprise, Wallows, Brooklyn, Bushwick, and SNL.
Rolling Stone magazine cover featuring an article about Fred Again's first stadium show, with an image of the performer on stage surrounded by a large audience.
Fader magazine article about Madeon, an EDM musician, featuring an image of him standing in a modern space with large windows. Article by Larry Fitzmaurice, photography by Landon Speers, dated April 8, 2015.
Magazine cover from The Verge featuring an article about Gesaffelstein's Coachella set using the world's blackest black, with a silhouette image of a performer on stage.
Rolling Stone cover featuring a feature about Ava Max and her album "Diamonds & Dancefloors." Includes an image of Ava Max sitting indoors, titled "Ava Max at home in California, January 2022."
The New York Times article featuring OMI with headline "OMI Soars With ‘Cheerleader’ Remix and Aims to Keep Riding High." Image shows OMI standing in front of a bright yellow background, wearing a blue patterned shirt.